This flagship design for a new chain of Lab-Grown Diamond Showrooms (beginning with the 750 sq. ft. prototype) was engineered to communicate the brand's position as the future of fine jewelry. The design language is strictly Modern, defined by three core pillars: Innovation, The Signature Green Pop, and Dynamic Curvature.

The integration of curves throughout the space—from architectural elements to bespoke displays—softens the technological edges of the design, creating a fluid, welcoming journey that guides the customer through the showroom and enhances the human-centered approach to luxury retail.